B IS AN AD-LESS MONTHLY PUBLICATION THAT INTRODUCES
ONE WELL-BALANCED BRAND UNEARTHED FROM AROUND
THE GLOBE IN EACH ISSUE. BETWEEN ITS COVERS,
B NOT ONLY SHARES UNTOLD STORIES BEHIND THE BRAND
BUT ALSO ITS SENTIMENT AND CULTURE THAT ANY READERS
INTERESTED IN BRAND MARKETING AND MANAGEMENT CAN
LEAF THROUGH WITH EASE.
Why is B made?
B attempts to discover truly good brands from today’s market where countless brand-named products are overflowing. B pursues its quest for true value of a printed medium by becoming a magazine that would be worth possessing, not affected by advertisements since it receives no financial support from the brand, and maintains a unique and independent perspective which is increasingly disappearing due to overflowing information mingled among different media outlets.
B talk about?
B dedicates each issue to the story of one specific brand, which is one of the well-balanced brands that JOH. discovers from around the world based on four standards: beauty, practicality, price, and philosophy. And each issue is packed with B’s unique insights and in-depth analysis. B will continue to search brands that it pursues to introduce cover-to-cover, such as Swiss recycled bag manufacturer Freitag and Japanese camping gear maker Snow Peak.
Who reads B?
From brand managers to people who want to learn about brand marketing and management—B is for everyone who plans to start a business or has interest in brands.
B attempts to look from the consumers’ perspective as it features a whole story in one book of how they first learn about a brand and then grow deeply attached to it. To this end, the magazine has adopted a documentary format to deliver its idea that the genuine way of gaining insights in branding and marketing is not reading jargon-ridden textbooks on brand marketing, but directly seeing and feeling what is going on in the field.
What are the three
keywords of B?
B’s keywords are brand, balance, and perspective. It receives no advertising profits or financial support from the brands it introduces. B is published in Korean and English and released both at home in Korea and overseas.