Berries generally appear as small, round clusters of edible fruit that have many seeds, bright colors, and tangy, juicy flesh. Blueberries, raspberries, açai berries, goji berries, red currants, and many other types of berries are used as garnishes and to make desserts, jams, and syrups. Rich in anthocyanins, these excellent sources of antioxidants consistently rank high on so-called superfoods lists. Berries are also one natural food most frequently associated with the emerging keyword “well-aging.” Since the mid-aughts, berries have reigned supreme alongside root vegetables and herbs as emblematic Nordic ingredients thanks to the New Nordic Food movement, which advocates a seasonal food culture focusing on wild, local produce.

There are countless varieties of berries, and they come in various colors and shapes. The fruits are often the main attraction in desserts and drinks, and berries are known to be healthy as they’re packed with nutrients. Most people have a positive image of berries. In addition, as wild food foraging drew attention in Northern Europe in the mid-aughts, wild berries became a symbol of the creativity behind the New Nordic Food movement.


Letter from F


Modern-day wild foraging

Foraging Tour In Bornholm

Stories of wild foraging in Bornholm with Chef Nicolai Nørregaard

Berry Guide

Types and characteristics of the world’s top iconic berries

Academic Manual

Extensive information and knowledge about berries


The beginning and future of the New Nordic Food movement


Thorsten Schmidt : Chef Thorsten Schmidt, the alchemist of Nordic cuisine

Kristian Baumann : Chef Kristian Baumann, leader of Danish cuisine who emphasizes connecting with nature

Atul Kochhar: Chef Atul Kochhar uses spices to fuse together British and Indian traditions

F Cut

The unadulterated purity of nature while wild berry picking

On the Table

New interpretations of berries popping up on tables


Mikkel Lau Mikkelsen : Foraging culture as seen through the eyes of Mikkel Lau Mikkelsen, director of foraging app Vild Mad


Calendar for wild food foraging


Platforms specializing in wild plants and foraging

User Scene

How berries are used by those connected with nature and pursuing healthy lifestyles


A medley of various processed berry-based foods


Books and movies recommended by chefs and berry experts





Magazine B
Publisher Suyong Joh
Executive Director Myungsoo Kim
Editor-in-Chief Eunsung Park
Content & Editorial Director Sojeong Jeong
Editors Eunkyung Lee, Sol Lyu
Contributing Editor Alex Seo
Art Direction & Design Yuwon Choi
Marketing Hyunjoo Kim, Yeubin Kim
Sales & Distribution Suyeon Kim, Kiran Kim
Advisory Wookjung Lee, Chaelin Park
Managing & Editing Jean Kim
Translators Rancy Kim, Bongah Shin, Hyejoo Lee, Seongae Yang, Soonok Hwang
Copy Editor Sarah Kessler Jang
Woowa Brothers
CEO Bongjin Kim
Creative Directors Myungsoo Han, Insung Chang
Planning & Marketing Taekyoung Lee, Sunmi Kim, Eunjeong Jo