For ages, people around the world have loved coffee, a beverage on which countless cultures have been built in a host of metropolises and countries. Each coffee variety responds to terroir and production conditions, and like fashion, these nuances have become indicators of individual preferences and tastes of coffee lovers. Before the green beans nestled inside the coffee cherries can be served up as hot beverages, they must pass through the hands of farmers, roasters, and baristas, who comprise an industry valued at over USD 100 billion worldwide. Also, like a symbol of exchange between societies and communities, coffee culture wields enormous influence on lifestyle and adjacent industries. Today, great coffee experiences are being redefined by the movement to produce and consume coffee in a sustainable way as well as fair trade, which secures proper price points for coffee products.

Coffee is a multifaceted ingredient and food item. A cup of coffee can vary greatly in flavor and aroma depending on the growing region and extraction method, which has made it an irresistible and longstanding staple that expresses an individual’s preference and taste. Interestingly, coffee cultures, which continue to evolve by city or region, provide meaningful clues about changing times. The 18th issue of F explores the Nordic coffee scene, centered in Copenhagen and Stockholm, and meets pioneers of the contemporary coffee industry to hear about their hands-on experience. These stories are not only about coffee but also about people who are wholeheartedly committed to delivering the highest-quality coffee flavors and experiences.


Letter from F

Behind the Scenes

Key players in the coffee industry and their roles

Nordic Coffee Scene

The present and future of Nordic specialty coffees

Academic Manual

Everything about coffee, from history to culture and from class to trends

Coffee Encyclopedia

Coffee guide that covers coffee bean types and roasting practices


Tim Wendelboe: Founder of Tim Wendelboe Coffee and icon in the Scandinavian coffee scene

Geoff Watts: Vice president of Intelligentsia Coffee and credited with introducing direct trade

New Paradigm

Cafés committed to bringing the quintessence of coffee to life

F Cutl

Sophisticated branding displayed in packaging

Coffee Table

Coffee to round out a perfect meal

Home Brewers

Four brewing enthusiasts who are forging their own coffee worlds


Masashi Goto: Founder of Typica, an innovative directtrade online platform for green coffee beans

Cafe Society

A list of up-and-coming cafés in major cities


Global coffee festivals, including the Café Show Seoul

Coffee Mates

Groundbreaking tools and equipment that shifted trends of the coffee market


A wide variety of ready-to-drink coffee products


Books and video clips recommended by coffee experts




Magazine B
Publisher Suyong Joh
Executive Director Myungsoo Kim
Editor-in-Chief Eunsung Park
Content & Editorial Director Sojeong Jeong
Editors Eunkyung Lee, Kieun Son, Heewon Shin
Intern Editor Jaeyoung Kim
Contributing Editor Alex Seo, Hyeseon Jeong
Art Direction & Design Yuwon Choi
Marketing Hyunjoo Kim, Yeubin Kim
Marketing Intern Minseok Ahn
Sales & Distribution Suyeon Kim, Kiran Kim, Soojin Song
Finance Hyosun Hong
Managing & Editing Rayna Kim
Translators Rancy Kim, Bongah Shin, Hyejoo Lee, Seongae Yang, Soonok Hwang
Copy Editor Sarah Kessler Jang
Woowa Brothers
VCEO Bongjin Kim
Creative Directors Myungsoo Han, Insung Chang
Planning & Marketing Taekyoung Lee, Sunmi Kim, Juneha Park