This is B’s twentieth issue,
marking the magazine’s second anniversary.

Since November 2011, B has been introducing well- balanced brands from around the globe. Running a brand magazine like B solely on sales profits, without accepting paid advertisement from featured brands, was considered an impossible business model when B first started. From its very foundation,
B has defied conventional wisdom and pushed ahead to achieve the dreams we had for the magazine.

JOH., a creative group, has now introduced a second media publication, Paper B. Unlike B, it intends to approach a larger number readership by offering an advertisement-supported magazine that will be distributed to newspaper subscribers and made available in bookstores. Each issue of Paper B will be a newspaper-magazine hybrid, focusing on a particular industry and selected Korean brands within that industry. Paper B will look at the spectrum of ways in which brands of all sizes manifest themselves ― from microbusinesses to global corporations. Through this new media publication, I am looking forward to highlighting the different presences of these brands in the marketplace ― and prove that the creation of a respected brand is not just about how much capital a company has.

Paper B’s advertising and marketing efforts will be handled by the Like Company, and would not have been possible without the help of the CEO, Mr. Jeonghoon Park, and his staffs. In addition, I would like to express my sincere appreciation to Mr. Taehyuk Choi, editor-in-chief of both B and Paper B, who has worked day and night to guarantee the success of both publications. I also applaud the efforts of Ms. Hyunmin Kim, Paper B’s project leader, who was there throughout the entire preparation process, as well as all our staff, both internal and external. Together, we will build on Paper B’s present
initiative to create a focused media publication.

In this issue, B profiles Guinness, an Irish beer company known for its signature stout and its famous “Guinness World Records.” Guinness began 250 years ago in a small brewery in Ireland. Ales are commonly seen as the definition of a “real man’s beer,” and Guinness has come to define the type. Guinness is committed to maintaining extremely high standards of taste and quality by running its own quality assurance team and developing technology to ensure nothing is lost in the canning or bottling process.

Craft beer breweries have been cropping up recently in South Korea, adding diversity to a market long dominated by a handful of behemoths. This trend proves the adage that “being different is not being wrong.” In a way, the stories of how these brewers formed their own brands through their attention to small differences seem to reflect the stories of our own lives.

PublisherSuyong Joh

http://www.johsuyong.com