Rimowa is a travel luggage brand that was started in 1898 by founder Paul Morszeck. The brand has led innovation in the industry, and was the first luggage brand to use aluminum and polycarbonate. The brand’s insistence on handcrafting and artisanship have allowed the brand’s products to maintain their outstanding quality for more than a century.

Welcome to the 32nd issue of B.

Travel always leaves you with memories, whether you traveled to a far or close destination. I still vividly remember touring Europe with a friend during my sophomore year of college 20 years ago: the red carbon copy boarding pass, the Eurail timetable, the travel brochures, the creased and crumpled maps. It was my first trip abroad, and the time I spent walking the streets of France, Italy, and Spain, observing little details like street signs and even the logo on the side of a dump truck, has left me with valuable memories. Traveling has changed since that time, made easier by electronic tickets and Google apps, but a trip is still a time for me to take a break and seek out new ideas. It is the beginning of a new life, but also the ultimate destination. Perhaps being able to travel freely without any restrictions is something everyone dreams of.

But I think your traveling companion is even more important than your destination or accommodations. It’s quite difficult to travel for more than a few days, however, without having any conflict with your companion even if he or she is your best friend. Spending days together requires that two people share something more than just intimacy—something that can help them overcome their individual differences as they deal with daily events. Depending on who accompanies you, the places you go every day might leave you with the best memories, while great travel destinations are stressful. If having a good companion is the premise for an authentic travel experience, perhaps it’s more difficult to find the right companion than to reserve an expensive plane ticket or an exquisite hotel.

Each and every traveler possesses his or her distinct characteristics including the way each person packs for travel. People pack their necessities and personal items in their own way in a suitcase, and for this reason, I think a suitcase is like a “moving house.” Whether it’s something cheap and practical, a luxury bag protected by a cover, or an old bag that shows its age through traces of repairs, a travel bag holds its owner’s values along with their things, just as a house does.

This month, we introduce Rimowa, a German luggage brand beloved by people who like bags that are a bit out of the ordinary. Founded in 1898, the brand launched their unmistakable groove-patterned suitcases in 1950, using aluminum similar to that used on airplane fuselages. Rimowa also offers bags made of polycarbonate, which is lighter and more practical, but most of Rimowa lovers believe that the Rimowa brand is best reflected in its aluminum suitcases. They also enjoy decorating their suitcases with stickers, even though they know it will be hard to get them off later. Rimowa’s shiny metal suitcases may also be familiar from spy films where they are often the carrier of choice for cash and weapons. Through this issue, we encourage you to see the unique sensibility of luggage that only comes to reveal its true character with the wear and tear of the road.

In the whole luggage market, Rimowa’s market share is rather small compared to its reputation. The brand’s goal, however, has been to stay small as they continue to refine the form they made decades ago. They insist on production in Germany and America and have pursued slow growth. Perhaps for these reasons, I find my old Rimowa bag all the more special and precious.

All this thinking about luggage makes me feel like going on a vacation, even if it’s not with a likeminded companion. I miss the joy of waiting at the baggage claim and seeing my suitcase come out, like an old travel buddy.

PublisherSuyong Joh



Publisher’s Note


Rimowa comments and reviews from SNS and the web


Luggage store CEO Daniel Barkany


Analysis of fashion luggage brand positioning
Analysis of functional luggage brand positioning

Inner Space

Efficiency maximizing interior storage
Protective materials and functionality
Mobility enhancing product systems


Editor in Chief of Leon Korea Dongheon Shin

User Choice

Travel Records
Trips recorded in stickers on Rimowa bags

Brand to Brand

Premium Tech Items
Other high-tech items chosen by Rimowa users


President of Évasion, a club for hotel reservations Edmond de Fontenay


Travel-Themed Brands
These travel-inspired brands bring unique character to the travel products market


Rimowa users tell B about a few services that improve the quality of travel

B’s Cut

Departures and Arrivals
Photo essay by Seungchul Yang

Brand Story

Since its beginnings manufacturing wood and leather trunks, Rimowa has grown to be a pioneer in the travel luggage industry.


Rimowa advertisements from the company’s early days to the present


Some of Rimowa’s most memorable campaigns

Rimowa in Movies

Rimowa products in the movies


Quotes from CEO Dieter Morszeck


Milestones in the history of travel and luggage


The global luggage market and key brands


Comparative analysis of Rimowa product lines

From the Editor in Chief

The Editor in Chief comments on Rimowa’s core values



Suyong Joh

Editor In Chief
Taehyuk Choi

Issue Editor
Eunsung Park
Senior Editor
Heeyoung Yoo
Yunseong Jang, Bora Nam
Translation Editor
Heejean Kim
Intern Editor
Jaeeun Shin
Hyunkyung Yoo, Rancy Kim, Seongae Yang, Soonok Hwang
Copy Editing
Eugene Larsen-Hallok
Simon Chan
Lead Designer
Younghyun Ok
Ayoon Jung, Minyoung Kim
Film Designer
Onedoe Jung
Nohseon Song
Mihye Nam (Tokyo), Nari Park (London), Jungho Lee (New York), Jeewon Lim (Milan), Hyeseon Jeong (Paris)
JOH & Company
Printed in the Republic of Korea
978-89-98415-63-1 03050


Trunks, Traveling Bags, and Satchels: Price Guide
Produktklassiker: Quintessenzen der Konsumkultur (Classic Products: the Quintessence of Consumer Culture)
Luggage Labels: Travel Stickers Series
TGA (Travel Goods Association)
Rimowa Luggage Factory
Bag2Go PR Video clip