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No.23 AUDI

ISBN 978-89-98415-02-0 03050

$ 18.00

483 in stock

Size & Page 170 x 240 mm , 152 pages
Language English
Date of Publication 2014

Brand Story

Audi’s history began in the early twentieth century when August Horch, a former automobile engineer, merged four small-sized automotive companies to establish Auto Union. After numerous mergers and acquisitions, auto Union joined the Volkswagen Group in 1964 and spent the following two decades rebranding itself. Initially, Audi was known only for making cars that performed well, but the brand has since come to represent a new style of understated premium value. The brand has also grown, and has now become a true premium brand, in image, sales, and all other facets of its business.