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No.41 ROLEX

ISBN 978-89-98415-84-6 03050

$ 15.00

978 in stock

Size & Page 170 x 240 mm , 124 pages
Language English
Date of Publication 2015

BRAND STORY

Founded in 1905 by 24-year-old Hans Wilsdorf, Rolex created a completely new type of wristwatch when it introduced the world’s first waterproof watchcase: the Oyster case, which still endures as a symbol of solid manufacturing. Since the 1950s,Rolex has continued to lead the watch industry by launching a wide range of models, including the Explorer, Submariner,Milgauss, and Oyster Perpetual Day-Date. While a number of brands such as Seiko counterattacked with electronic watches, Rolex has adhered to its original brand values by continuing to produce mechanical watches.