Brand Story

Much like the fall of the Berlin Wall— the defining symbol of the thaw of the Cold War— Berlin is a city where borders are crossed and prejudices are torn down. Treading across and blurring perimeters of commerce and art, high culture and low culture, the traditional and the modern, the city heartily welcomes peoples and cultures of all kinds. Turkish street food alongside a fine dining restaurant run by a gangster-turned-Michelin star chef; an art gallery nestled in a WWII bunker and an airport transformed into a park— these are just a few examples of the spirit of diversity that prevail throughout the city of Berlin.