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No.47 Haagen-dazs

ISBN 978-89-98415-97-6 03050

$ 15.00

990 in stock

Size & Page 170 x 240 mm , 128 pages
Language English
Date of Publication 2016

BRAND STORY

Founded in 1961 in Bronx, New York, Häagen-Dazs has generated a lot of ink over the years with its Northern European-inspired naming strategy. Its creamy texture and deep flavours catapulted Häagen-Dazs to the ice cream of choice for leading restaurants and cafes as well as airlines and hotels. Hooking its marketing strategies into the sensuous and hedonistic qualities of ice cream, Häagen-Dazs has been successful in making a name for itself as a guilty pleasure for adults.