BRAND STORY

Seoul, the capital of Korea and megacity inhabited by 10 million, underwent industrialization and modernization at a miraculous pace following the Korean War. With strong economic footing in the semiconductor and automotive industries, Seoul has cultivated an authentic energy characterized by craft and dynamism, nurturing innovative minds that have come to lead the booming tech and entertainment sectors in the 21st century. This special edition of B covers the city as it has been celebrated globally, what’s happening now, and its unbounded potential through six lifestyle scenes of Seoul’s top creatives.