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No.53 MUJI

ISBN 979-11-6036-010-3 03050

$ 18.00

Out of stock

Size & Page 170 x 240 mm , 164 pages
Language English
Date of Publication 2017

BRAND STORY

Intended to be a generic line for the Seiyu Supermarket Group, Muji was launched in Japan in 1980, as Mujirushi Ryohin, which means “no-brand quality goods.” Having initially started out with just 40 products, Muji now sells more than 7,000 different items and has successfully expanded into the housing business, proving that a brand can indeed sell a lifestyle aesthetic.