BRAND STORY

Located in central Thailand, Bangkok has been the nation’s political, economic, and cultural epicenter since it was designated capital by King Rama I in 1782. Bangkok is a transformative city that has retained its Buddhist-centered royal culture while also embracing the Chinese, Vietnamese, and Malaysian immigrant cultures with extraordinary openness. Long known as the number one tour destination, Bangkok boasts expertise in the hospitality industry cultivated by leading global hotel brands that settled in the city, diverse food culture, and easy access to resort cities such as Hua Hin and Phuket. Recently, with its design industry gaining state support as the nation’s growth engine, communities and commercial spaces run by young creators with overseas experiences are accumulating around the city, hinting at Bangkok’s potential growth into the next-generation creative hub.