STAUB, a cast iron pot maker which maintains its traditional methods, first started in a small village of ALSACE, France in 1974. In the midst social changes that cause culinary culture rapidly fade away, the french cookware maker has rigorously asked itself what values cooking can give, and thus created its own uniqueness that penetrates regardless of trends.

B is back with its seventh issue.

In Korea, food, clothing and shelter are seen as the three necessities of life. Personally, I'd add information to this list, something I've long paid a great deal of attention to. I would say B falls under the information category. Food has always been an area of interest for me as well. Every time I have a chance to travel overseas, I make time to poke around local food markets or delis to have a look at local food and cooking utensils. I often find pleasure in doing so, more pleasure, in fact, than eating something really well made.

I've been interested in cooking and food for the past few years, partly because of the very process it takes to make a specific dish. Often, a person's heart and soul go into the preparation of a meal, harmonizing the taste with the sense of sight, smell and touch. To be sure, cooking is anything but simple. Ironically, though, making something too complex in taste and for presentation can make for a bland and even ※awkward§ dish. I believe simplicity is what makes a meal amazing. Chefs at the height of their career note that it only takes fresh ingredients and salt to make something that looks as fabulous as it tastes. A firm belief, flawless beauty and attention to detail at every step 〝 these are the very elements that not only make great food, but great brands as well.

Every piece of cookware and utensil has its own unique role or function in the cooking process. In this issue, B decided to take a closer look at Staub, a French cast iron cookware maker known for its superior craftsmanship. Of the numerous cookware companies out there, Staub has a uniqueness all its own. In fact, there are numerous other brand names that make cast iron pots in a traditional fashion. Staub often finds itself compared with another French cast iron cookware maker called Le Creuset. Both Staub and Le Creuset offer splendid cookware products, but B has chosen to feature Staub because compared to Le Creuset it has found the better balance in terms of price, functionality and beauty. The heavy lid on Staub pots allows for heat to be retained and redistributed extremely well. In addition to its solid performance, a tremendously simple and classic design is paired with pleasant colors, making Staub pots attractive to those who love to cook. Although some are loathe spending so much money on cookware, Staub is a high-end cookware brand that did not originally intend on being one. The French pot maker has long been produced great pots by adding design elements to its brand philosophy and its unique ideas, which has helped earn the company a loyal and devoted customer base.

While I would never say that every reader should go out and buy expensive cookware from Staub or Le Creuset, I would like to suggest that you take a second look at your cooking utensils at home. You never know. Sometimes having the right cookware can inspire you even more when it comes to the art of cooking.

PublisherSuyoung Joh

http://www.johsuyong.com

01:02 INTRO

People have long used fire to cook food. Staub pots are, in essence, produced to make cooking possible in kitchens, and so this issue starts with a closer look at the cooking process.

03:18 BRANDS BY MATERIAL

Just as Staub is associated with cast iron pots, many other pot makers generally make a name for themselves with signature materials or the way in which they are made. This section includes a collection of cookware brands that have become noted for their unique materials or how they are made.

04:22 OTHER CAST IRON POTS

Unlike other pot makers that touch on a wide variety of materials, cast iron pot makers tend to focus on a few things. As each of brand names has its own uniqueness, this section looks into what other cast iron cookware brands are currently available on the market.

08 :28 INTERVIEW 01

This homemaker claims she is a huge fan of Staub. She adds that Staub pots can make anyone fall in love with the joy of cooking.

09 : 32 WEIGHT AND COLOR SPEC

At first glance, the most appealing aspect to Staub products are their weightiness and dark colors. Staff members from our magazine took some time to compare them with some other everyday items.

11 : 36 STAUB LINEUP

With a number of ways to make cast iron cookware, Staub offers a wide variety of cookware products that differ in usage, color and size. Some even come in animal or pumpkin shapes. B takes a closer look at a vast collection of Staub pots which come from a collector’s own collection.

12 : 40 COOKBOOKS FOR STAUB BUFFS

Most cookbooks revolve around celebrity chefs or food from specific regions. However, cast iron pots, unlike other cooking tools, also appear in myriad cookbooks, implying that they are so much more than just cooking utensils. Indeed, they play a determining factor in how a dish will taste.

13 : 42 KITCHEN TOOLS WITH DUTCH OVEN

To ensure a pot has a long life, it is essential to carefully choose which other cooking tools to pair with as well. This section presents a set of cooking utensils that go very well with Staub products.

14:44 INTERVIEW 02

This celebrity chef refers to cooking as all-encompassing work, saying it is about presenting various elements simultaneously, such as a sense of design and beauty, as well as the taste of the food itself.

15:48 STAUB ON THE TABLE

Some dishes look and taste better when cooked using Staub pots. This section features a number of dishes that go great with Staub’s cast iron pots, presenting them on matching dinner table settings.

16:62 INNER SPACE

Staub boasts unique features in every one of its products. Our staff members picked the French pot maker’s signature model, La Cocotte 20cm, to take a closer look both inside and outside the cast iron pot.

17:64 SPACE WITH THE STAUB

Restaurants that favor Staub products commonly aspire to offer homemade style cuisine. It occurred to our staff members that these restaurants actually resembled the French cookware maker.

20:89 B’s CUT

Staub pots hint at how much effort the cookware maker has put into finding answers to questions such as “What does cooking mean for people?” and “What should a cooking pot actually be?” Staub pots may look old and rustic, as if used for years before using them once, but there’s more than meets the eye to them. Here, we get a closer look at the classic design of Staub pots.

21:104 BRAND STORY

This section uncovers stories behind the cast iron pot maker that was established in 1974 – stories of how the pot making business was started and how it has evolved into an indigenous brand.

23:120 OUTRO

In all respects, Staub pots are made for cooking. Delicious dishes made with these cast iron pots can help bring people together. B hopes that this issue helps readers learn a great deal more about Staub.

PUBLICATION RIGHT

Publisher
Suyoung Joh
Editor In Chief
Taehyuck Choi
Deputy Editorial Director
Eunsung Park
Project Editor
Sojeong Jeong
Guest Editors
Heeyoung Yoo, Gibeom Joung, Sena Park, Eunkyung Lee, Yeonju Kim, Eunah Kim
Food Styling
Yoorim Kim
Contributing Editor
Hyeyoung Lee, Nari Park(U.K), Eaji Lee(JAPAN), Sungjoo Kim(GERMANY)
Art Director
Chiho Ghim
Design
[mykc]
Illustrator
Hyekyung Shin
Photographer
Sunghoon Park, Junghoon Woo, Woojin Park, Minhwa Maeng, Juyeon Lee
Film
Onedoe Jung
Translation
Gieun Lee
Text Correction
Hyekyung Park, Soowan Jeong
Distribution
Hyungjin Choi
Publishing
JOH & Company
Printing
Top Process
Paper Supplying
Doosungpaper
ISBN
978-89-9681-394-1

REFERENCES

Staub France Official Webpage
www.staub.fr
Staub Japan Facebook page
www.facebook.com/staub.japan
Food Network's official webpage
www.foodnetwork.com/topics/cast-iron/index.html
Chowhound's official website
www.chowhound.chow.com/topics/469551
Cooking Tools from around the World You Need Low-Hydration Cooking by Yoko Arimoto

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